Branding Highlight:
Daisycal CBD & Boutique
Built the Daisycal brand from scratch: branding, photography, digital content creation, web design, social media, and email marketing.
I also designed various brand collateral, including three versions of business cards, tincture bottle labels, holographic stickers, packaging tape, pop-up shop signage, and a CBD 101 flyer for use at pop-up shops.
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Creating not only a look but a complete vibe for a new CBD and female-forward lifestyle brand. The Goal: Groovy-chic, fun & sophisticated.
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Product photography that captures the mood of each project along with the brand voice.
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Content creation, creatively generating visuals that drive engagement and conversions. Growing the account 500% in 3 months.
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Customized website design and layout using Shopify theme. Content creation focusing on CBD and natural wellness topics for the integrated blog on the website to drive traffic and improve SEO.
More Branding:
Ethyl Wine Shop
Developed branding and designed social media posts for Ethyl Wine Shop in East Aurora, New York.
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Created and integrated new visuals into the UI of "Carly," a platform designed to assist B2B Sales Representatives with scheduling and prioritizing clients and prospects. The goal was to encourage Sales Representatives to make it their go-to tool for planning sales strategies by delivering a compelling brand and cohesive visual design.
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Anomaly Photo Logo
Logo created for lifestyle and wedding photographer using her childhood silhouette to add personality and sentimentality to her brand.
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Natalie Maggio Massage
Logo and business card design created for a holistic massage therapist looking to infuse the nature of her business into her brand.
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Among the Stars Shop
Logo and brand guide created for an Etsy shop that specializes in creating handmade lavender-scented bunnies. A softer color palette and childlike whimsy were infused to capture the brand’s presence.