OneCoast B2B

Working as a designer for a B2B wholesale brand representation agency wearing many hats: project manager, client/vendor communication, email design & coding, content creation, UX/UI design, SEO and more…

 
 

  • Own digital project initiatives including email calendar focuses & communication, UX/UI, and SEO initiatives. Working cross-departmentally with the development team to ensure efficient communication.

  • Develop campaign focuses for individual clients/vendors based on performance metrics and wholesale product cycles. Own email campaigns from ideation through coding.

  • Design graphics to support each email campaign along with creating independent social media campaigns based on performance metrics, trends, and events.

  • Work with marketing and development to ensure seamless communication and collaboration on website initiatives. Design and improve UX and UI based on GA, Hotjar metrics, and customer feedback.

 
 

OneCoast Vendor Focus: Mud Pie

OneCoast’s largest, top-selling, highest revenue-generating wholesale vendor. Mud Pie is at the forefront of best-selling lines for boutique retailers across the nation. At OneCoast I am responsible for marketing initiatives on behalf of the agency to design and develop email marketing, social media ads, and vendor/project management for Mud Pie. Using metrics-based knowledge we ideate and execute email campaigns with strong open rates, click-through rates, and conversions.

Mud Pie

Top Performing Campaigns 2021

  • 5/2021 In Stock Faves

    This campaign focused on products ready to ship to the retailers. Knowing that shipping delays were looming we emphasized the urgency of ordering specific items readily available and seasonally relevant to our customers.

    Results:
    • Double than avg email revenue, higher than avg open rate and click-through rate

    • HIgher than avg Facebook ad revenue

    • Higher than avg billboard revenue on our website

  • 9/2021 Fall & Holiday Entertaining

    Being familiar with the buying cycles of OneCoast customers, this focus in September was a last push for getting fall & holiday products into retail stores. In stock, shipping now infused a sense of urgency, and curating a section below the hero image focusing on a coordinating set was a way to upsell them into buying more than one item out of the collection.

    Results:
    • Above avg email revenue, open rate, and click through rate

    • Billboard revenue was triple the avg

  • 10/2021 Holiday Gifts Under $30

    Focusing on tiered wholesale price points created a way to curate this campaign without focusing on any one product category. It also added a bit of mystery to what the product was that they were shopping for, resulting in the highest click-through rate of any Mud Pie campaign in 2021.

    Results:
    • Higher than avg open rate

    • Highest click-through rate of any email for Mud Pie in 2021

    • Billboard revenue was triple the avg